Introduction
Pricing Insights helps shippers and brokers price loads using real Super Dispatch market data. This article explains Carrier Pay and how it fits into a customer quote, then shows how to use Pricing Insights on the Super Dispatch website and in Shipper TMS, including the Pro features.
Understanding Carrier Pay and the Quoting Process
What Is Carrier Pay?
Carrier Pay is the amount a carrier receives for delivering a vehicle. For a shipper, it's the cost of transportation. Carrier Pay isn't fixed. It changes with the market and is often negotiated between the shipper and the carrier. Shippers use historical and predictive data to estimate fair rates so loads move quickly.
How Customer Quotes Work
When a customer asks a shipper (usually a broker) for a quote, the shipper adds a Broker Fee to the Carrier Pay. Broker Fees typically start around $100 per order. The total quoted to the customer is the Total Tariff.
Setting Carrier Pay Before You Post
If Carrier Pay is too high, you'll get plenty of requests but lower profits. If it's too low, the load may sit on the Loadboard and delivery may be delayed. Aim to post close to the rates of recently accepted or delivered orders on the same lane.
How to Respond to Carrier Bids
Carriers may ask for more than your posted Carrier Pay, by phone or in Super Dispatch. Use current market data to decide:
- Accept if the bid is in line with the market.
- Decline if it's well above fair market value.
- Counteroffer to meet in the middle.
Pricing Insights Tool
Pricing Insights calculates market-based pricing for a lane. You can use it on the Super Dispatch website or in Shipper TMS.
Use Pricing Insights on the Website
- Go to the Super Dispatch homepage.
- Select Resources > FREE Pricing Insights Tool.
Use Pricing Insights in Shipper TMS
- Log in to Shipper TMS.
- Select Pricing Insights in the left-hand menu.
- Under Route, enter the pickup and delivery city or ZIP.
- Choose a Trailer Type: Open or Enclosed.
- Under Vehicle, enter the Year, Make, Model, and Type, and check INOP if the vehicle is inoperable. Click Add Vehicle to price more than one vehicle.
- Click Calculate.
After you calculate, you'll see a Recommended Price and three tabs:
- Recent Moves: recent delivered orders on similar lanes and what they paid.
- Posted to Super Loadboard: similar loads currently posted.
- Lane Insights: deeper lane data, described below.
Pricing Insights Pro
Pricing Insights Pro gives you full market visibility for your pricing. It's built on Super Dispatch data from millions of recent vehicle moves and helps you set competitive rates that attract carriers faster while protecting your margins.
Pro Features (Lane Insights)
- Price Range: the middle 60% of actual settled prices on the lane, excluding outliers, so you don't underprice or overprice. For example, $180 to $225.
- Lane Volume: how much activity a lane has, such as the number of delivered orders in the last 90 days, so you understand demand before you post.
- Price Trend: 90 days of market movement in six two-week periods, so you can spot seasonality, spikes, or drops. Hover over a point to see the average price, range, and number of bookings by vehicle type.
Pricing Insights Pro Tiers
| Tier | Insights per month | Monthly cost | Cost per insight |
|---|---|---|---|
| Tier 1 | Up to 20 | $50 | $2.50 |
| Tier 2 | Up to 250 | $250 | $1.00 |
| Tier 3 | Up to 750 | $500 | $0.67 |
| Tier 4 | Up to 3,000 | $1,000 | $0.33 |
| Tier 5 | Up to 5,000 | $1,400 | $0.28 |
| Tier 6 | Up to 10,000 | $2,000 | $0.20 |
Why Upgrade to Pricing Insights Pro?
- Get detailed Lane Insights for smarter quotes and lane analysis.
- See accurate price ranges and trends to protect your margins.
- Make faster pricing decisions based on real marketplace activity.
- Quote unfamiliar lanes with confidence using lane volume and historical data.
- Stay competitive by keeping up with current market trends.
Next Steps
Already on Pro, or thinking about it? Learn how to get the most out of Pricing Insights Pro.